Why Project 28
Rebuilding public health technology through grassroots advocacy, native dialects, and community trust.
Technology has revolutionized global health, yet women in underserved communities remain disproportionately disconnected from basic health literacy due to entrenched social taboos and systemic language gaps. Top-down digital solutions fail when they treat health communication as a simple content problem rather than a relational one.
Project 28 operates at the intersection of gender equity and human-centered technology. We utilize digital platform coordination to train, connect, and deploy local Health Advocates who deliver direct, person-to-person health education in regional dialects. By putting trusted community members at the center of public health outreach, we ensure life-saving health literacy is accessible, culturally grounded, and dignifying.
A critical barrier to global health literacy.
Global health literacy is facing a critical communication barrier. While life-saving medical information and treatments exist, they are frequently trapped behind clinical jargon and literal, un-nuanced translations. For millions of women and underserved communities, the barrier is not just linguistic, but cultural. Deeply entrenched stigmas surrounding menstrual hygiene, reproductive wellness, and treatable conditions like obstetric fistulas lead to mass misinformation, severe health complications, and social ostracization.
Deep cultural adaptation, not transactional translation.
Project 28 bypasses transactional medical translation in favor of deep cultural adaptation. Operating as a grassroots, community-funded initiative alongside Azeen.Health, we mobilize a global network of volunteers who utilize heritage languages and regional dialects to transform complex medical facts into compassionate, clear, and dignified community education. Through digital safe havens and confidential 1:1 peer support, we deliver trusted health insights directly to the frontline, empowering individuals with knowledge that dismantles isolation and preserves human dignity.
Meet Our Founder
Project 28 was founded by Soha Budhani to bridge the gap between academic public health frameworks and grassroots community trust. The inspiration for the initiative stems from her personal ties to Pakistan and East Africa, where her father spent his early childhood years, which later led her to volunteer in Northern Kenya. Witnessing firsthand the devastating physical and social toll of systemic health taboos, period poverty, and untreated obstetric fistulas across these regions, she resolved to build a scalable solution.
Soha brings years of dedicated research experience, peer-reviewed medical publication, and a lifelong commitment to advancing women's health equity. Project 28 represents the intersection of that rigorous scientific expertise and a profound mission of human kindness.
The principles that guide everything we do.
Dignity Through Access
We believe that access to accurate, understandable health awareness is a fundamental right. We provide tools that restore an individual's agency over their own body and health status.
Cultural Intimacy
True health communication requires local trust. We prioritize heritage languages and regional dialects to ensure our messaging is respectful, accurate, and relevant within local traditions.
Radical Kindness
Our global network is fueled entirely by human solidarity. We show up for communities with confidential, non-judgmental, and peer-to-peer empathy.